Chapter 1: Getting Started With Facebook Fast And Free
Chapter 2: Using YouTube To Get Your Message Out
Chapter 3: Showcasing Your Reputation To Your Customers
Chapter 4: Getting Your Business Listed, So Other Sites Do Your Marketing For You
Welcome to the guide. To start off I want to show you how you can get started with Facebook right now and how you can start reaping the benefits of doing that today.
In this section I want to show you how to get going with Facebook, how to set up your Facebook page and how to use Canva for custom graphics in order for you to be able to get your page up and running today.
With that note, let’s dive in and get started!
The first step in getting your Facebook page live is to head over to https://www.facebook.com/pages/create.php
This is where you’ll choose from one of the 6 classifications above that best suites your needs. Then, based on the classification you chose, different information will be asked of you for the initial setup of the page. Once you fill in this information press the Get Started button.
The next step will be to flesh out your Facebook page and fill in all your important information. Facebook will be walking you through the following 3 steps.
1: Describing your business in 2-3 sentences. Make sure to take your time for this, it will be publicly displayed on your home page.
2: Choosing your unique URL. For example, a business named Jeff’s Custom Snacks may go with www.facebook.com/getsnacking with getsnacking as the custom URL. Have fun with your URL, just remember— Facebook only allows you to change your custom link one time.
3: Adding your Profile picture and Cover photo. Profile picture’s are typically reserved for Logos since they will appear on each of your posts—where as, your cover photo will rest on top of your home page.
Canva will let you build your own custom graphics for everything you could need on your Facebook page.
To get started we’ll head over to canva.com and create a free account
Once you’ve created your account, all you’ll have to do is press the Get Started button or select for example their pre-sized “Facebook Cover” design— to get to the same step of the above photo.
From here you’ll find an incredibly powerful suite of tools at your disposal from choosing or building your own custom layouts, pre-made and customizable graphics and millions of stock photos. All you have to do is drag and drop to the right hand board and when you’re done press the Download button and you’re all set.
Now you’re all set to build all the graphics you may need for your social media and not have to hire a graphic designer.
In this section we covered how to get going with Facebook, how to set up your Facebook page and how to use Canva for building your own custom graphics in order for you to be able to get your page up and running today.
In the next section we’re going to talk about how you can use YouTube to get your message out to your customers.
During this section we’ll take a look at setting up your YouTube channel for business, how to customize your channel and lastly Google+ Hangouts on Air, so you can get your video content up and out there as soon as possible
Let’s hop right in.
First things first, in order to create a YouTube account for your business, you’ll need to create a personal Google+ profile and business page. If that’s already done great, keep on going— If not, please take a minute to create a Google+ account.
Since you should now be logged in, head over to the YouTube Channel Switcher. This is where you’ll click on your Google+ business page. All you need to do now is click ‘OK’ on the confirmation popup, and voila you now have your very own YouTube business channel.
Now that you’ve got your channel all set up, we’ll take a look at a few easy things you can do to give your channel a more professional look.
Like our Facebook profile picture and cover photo— YouTube has a Channel Icon and Channel Art. You’ll want to add your business photos to personalize your page.
To take it one step further, if you click on the gear icon on the right hand side of your channel, you can activate ‘Customize the layout of your channel’. You’ll then have 5 new tabs appear on your channel page.
If you now hop in to the ‘About’ tab as seen above, you can fill in your: Description, email for business inquiry details and add the appropriate social media links.
What’s this mouthful? Essentially, it’s a way to:
1. Record yourself or a message you may want to deliver.
2. It allows you to seamlessly record your hangouts, or video content directly to your YouTube channel for future use.
What does this mean for you?
You can start releasing video content, today. And you’ll be able to get started by going to http://hangouts.google.com, and logging in to your google account.
In this section we took a look at how to set up your YouTube channel for business, how to customize your channel and lastly Google+ Hangouts on Air, so you can get your video content built and shared in to the world as soon as possible.
The following chapter will take a look at how to showcase your reputation to your customers to gain more exposure.
Throughout this section, we’ll have a look at gaining publicity with video marketing, how to set up google alerts and getting your business social— so that you can start benefitting from your great reviews.
Let’s get started!
Now that finished looking at how we can create video content with Google+ Hangouts on Air, we can look at using this skill to not only share your reputation with customers, but prop it up on a silver platter.
Because that’s ultimately what video is, a silver platter— it’s a method of closing the bridge between you and your customers to build trust.
So the next time you have a great customer review that puts a smile on your face— producing and distributing it as video content to share the joy with the rest of your customers will only cease to elevate your reputation.
Google alerts is one of Google’s best kept secrets. It’s an incredibly robust tool to keep track of topics, trends and anything new that appears on the web.
To get started, head over to https://www.google.com/alerts and sign in to your Google account.
It functions very simply, type in what you want to search for and press the ‘more options’ button. You can then enter: how often, sources, language, region, how many and where the alerts will be delivered to.
Here are a few uses for the alerts.
1. You can keep track of for example “<Your Business Name> + Great” to see when your business is being mentioned in a positive context so you can positively reinforce whoever may care about your brand.
2. If you are planning on releasing a new article or product, you can track how well received it’s being received, or how to address concerns your customers may be having by getting alerts whenever it’s brought up.
But when it comes down to it, the sky’s the limit when you ask what can I do with it. A few uses for how you can use it for your reputation are:
When it comes to reputation— Being active on social media is the lifeblood of it all. Not paying attention to social media is as if 50% of all your sales calls from customers were being directed directly to a second phone that you never answer.
”According to reputation.com on behalf of Harris Interactive, 78% of consumers believe it is very important to look up information and/or businesses online before deciding to interact or do business with them. Some people start this research on social media, and the number doing so will increase. If you have an active profile on the major services, you are more likely to be found and be thought of as having a better reputation.”
The sad truth is, that phone is going unanswered right now, if you’re not listening.
That’s why our final section is there to make sure you’re there to answer that second phone, by focusing on listings.
In this chapter we’ll look at the value of business listings and getting you listed on Google Maps to help connect you with your customers.
Let’s dive right in!
The value of business listings is multi-fold. On one level, they’re a place where a customer can find the business they need— they’re like Tinder for business, except there’s no left or right swiping.
Although unlike Tinder, you may not be looking for a special someone, you’re most likely looking to increase your businesses visibility to prospects while staying front of mind to current customers— which is exactly what they do.
In another vein, if you’ve ever tried to dabble in to the infamous SEO, or wondered how to get your website to show up higher in the search results, listings are going to be your best friend. They help Google, be able to trust your website and in turn grant it higher authority and search ranks.
But on a deeper level, what business listings really let you do— is get closer to your customers. They are the proof, behind the words so many businesses haphazardly throw out; I’m here, and I want to listen to what you have to say. It’s our hope the next time your customers are looking for you, they can find you.
Before moving in to the next topic, I’d suggest having a pen and paper handy to be able to write down the pertinent information Google is requesting when creating your listing with them.
We’ll get started by first signing in to our Google account. Once that’s complete, head to http://business.google.com
On the top left you’ll then want to click on Google My Business, and then you’ll be at the picture below.
It’s at this step you’ll select Add a single location.
On the search bar you’ll want to enter your Business Name and Address.
If you find your business already there, great! You’ll just have to request the appropriate administrator privileges.
For most of us though, you’ll want to select the Add This Business option on the bottom if none of the results match your business.
To finish off creating a Google listing, keep moving through the prompts and filling out the required information. Eventually, you will get to a validation step to prove you are the business owner. Depending on your location this process may look different.
Typically, Google will be sending you a postcard to your businesses physical location. It arrives within two weeks. Has a verification code inside it.
Once you input the verification code online, you’re home free and you’ll have your listing verified!
Our hope at the end of this is that you’ve begun to understand why listings play such a crucial role in your customers journey; through allowing them to first discover who you are, then by being there to listen to them, and lastly by giving you a medium to elevate their great reviews. At this point, we’re at a bit of a cross roads— It’s awesome your Google listing will be up and running in a few weeks once you get your verification, but now you’re left with a lot of food on your plate, because that was just one listing of hundreds. The phone is still going off, and you’re not able to pick it up.
After this report you’re probably feeling overwhelmed and that’s fair— heck, we’ve been there too, it’s a lot to take in. That’s why we want to reward you for caring enough about your customers to read this. Since you’ve taken the time to read this report, and I’m sure are feeling a little anxious about getting this all implemented in your business.
Trust us you won’t believe the value in this deal, which is why we didn’t want to write it on the report as it might get taken down at anytime. Be sure to check out this exclusive discount right now by
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